Published: 2012/06/02
KUALA LUMPUR: Prudential BSN Takaful Bhd (PruBSN)'s annual contribution equivalent in the first quarter of 2012 increased by 28 per cent to RM63.1 million from RM49.2 million in the same quarter last year.
"I am pleased to announce a robust set of results for the first quarter of 2012, with all of our channels performing strongly and consistently," said its chief executive officer Azim Mithani.
The commendable performance, he noted, was a direct result of the company's key strategies, which included growing the number of its agents.
Azim said to date, PruBSN had a total of about 10,900 direct agents and Prudential Assurance agents, committed to serve its more than 300,000 customers nationwide.
"I am optimistic that we will be able to maintain our strong performance throughout 2012 with a continued focus on professionalism, customer service and product innovation," he said.
PruBSN, he added, would leverage on its strengths and build a wider distribution footprint for its products and services, as well as to further enhance its position as the market leader.
Moving forward, Azim said the company was constantly seeking alternative distribution channels while expanding its geographical presence across the country.
The company is also actively exploring technology and integrated advertising and brand promotion campaigns as new drivers of growth.
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