Published: Monday June 23, 2012
BY R.S.N.MURALI
murali@thestar.com.my
MALACCA: The inaugural Star Business Awards (SOBA) Learning Series workshop held here turned to be an intriguing event when several housewives registered as participants.
The homemakers joined local entrepreneurs and executives to obtain crucial tips on the success of business and how to build a winning formula from renowned speakers who included past winners.
The one-day workshop, entitled “Thriving in Turbulence Times”, saw an unprecedented participation of housewives.
S.W. Gan, 37, said she made it a point to attend the workshop to acquire crucial information on the insights into the principles and practices that had helped up-and-coming companies.
Participants listen attentively to the speakers at the workshop.
“I had to make special arrangement with a friend to fetch my only daughter from school as I desperately wanted to attend the workshop held here for the first time.
“Frankly, it was a very informative workshop; I have no qualms about attending the event,” she said.
Another housewife, M. Yogansewary, 36, said she was impressed by the eloquence of the speakers who gave an in-depth look at the strategies employed by successful enterprises.
“It's was a great presentation that I will not miss if it held here again,” she said.
Yoganeswary said she also had to make arrangement with a neighbour to take care of her three schooling children just to attend the workshop.
“I must describe the workshop as an impeccable' show that one shouldn't miss, the tips gained today could be applied by housewives like me to venture into small and medium entrepreneurship,” she said.
The session in Malacca also heard Pappa Rich president Loh Gim Chuan sharing on behalf of the founder what inspired him to start PappaRich, a Malaysian delights restaurant, which has now expanded to Australia.
This year's SOBA Awards promises to see some significant enhancements. For one thing, the awards are divided into two broad categories: the top-of-the-class awards and outstanding achievement awards. There are eight sub-categories for the former and three for the latter.
Now into its third year, the awards will reward winners with almost RM1mil worth of advertising space and airtime.
Exim Bank is the presenter of the awards, supported by Bursa Malaysia. The Royale Chulan Kuala Lumpur is the official hotel partner. Red Tomato is the official Chinese newspaper, while the official radio stations are 988FM and RedFM. The awards auditor is BDO.
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