Wednesday, January 2, 2013

Anak Jasa Aims To Market 'Tok Ma' Curry Nationwide Next Year

KUALA TERENGGANU, Dec 31 (Bernama) -- Anak Jasa (M) Sdn Bhd, which produces various curry mix under 'Tok Ma' brand, aims to market its products nationwide next year.

Source from (Bernama): http://www.bernama.com/bernama/v6/newsbusiness.php?id=918697
Published: January 02, 2013

Its production director Salehah Mohammad, 65, said although the company, which operates on a small scale and has established a foundation for the last 10 years, the time is now ripe for it to spread its wings further.

Anak Jasa's products are currently marketed in Shah Alam, Selangor and its vicinity, and are also available in several supermarkets around Terengganu.

"We are targeting to market Tok Ma curry throughout the country once we have obtained encouraging feedback from consumers.

"Nevertheless, it's not easy to build a base nationwide and we are in the process of getting help from certain parties," she told Bernama.

Salehah is confident of achieving her objective to market the curry throughout the nation with the support of her children.

Her confidence was boosted when the SME Bank provided her company an RM80,000 loan to finance the purchase of equipment.

With the grant, the company was able to increase its production. Its factory now has the capability of producing 5,000 packets of curry mix daily while sales has breached RM30,000 annually.

Anak Jasa now produces six types of curry powder including meat, chicken and fish curry mix, which retails at RM1 for 25 gram packet and RM4 for 150 gram.

-- BERNAMA

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