Source from (Bernama): http://www.bernama.com/bernama/v6/newsbusiness.php?id=694527
Published: September 13, 2012
By Nasarudin Omar
MELAKA, Sept 13 (Bernama) -- Prudential BSN Takaful Bhd (PruBSN)
unveiled its new branch at Taman Melaka Raya here Thursday to cater to
the growing demand for syariah-compliant offerings in the south of
Peninsular Malaysia.
PruBSN Chief Executive Officer Azim Mithani said the Melaka Business
Centre, PruBSN's sixth branch, will act as a one-stop centre for
customers and agents.
"The new branch will strengthen our commitment to bring our market
leading takaful products, and we see Melaka as a booming local tourism
destination and manufacturing centre," he said adding the branch was
carefully designed to project PruBSN's corporate identity and core
values as the leading takaful operator.
The three-storey building in the heart of Melaka's commercial centre
cost RM1.9 million, and features full Wifi access and comprehensive
training rooms with a capacity of 60 people.
PruBSN, now entering its sixth year of operations, has close to 400,000
customers, and last year's sales totalled about RM231 million.
"We see the Southern region in Johor and Melaka, with about 25 per cent
of our business, has good potential, and we are expecting to grow
further," he said.
PruBSN has a combined total of close to 11,000 agents, and aims to raise the number once the branch is fully operational.
--BERNAMA
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